We start building product branding, which refers to creating and establishing a unique identity for a product in the market. It involves developing a distinct name, design, symbol, or combination of these elements that sets a product apart from its competitors and helps consumers recognize and differentiate it from other offerings.
1. Brand Identity: This refers to the visual and verbal aspects of the product, including the logo, color scheme, typography, packaging, and messaging.
2. Target Market: Understanding the target market is crucial for successful branding. It involves identifying the ideal customers' demographic, psychographic, and behavioral characteristics.
3. Brand Positioning: This involves defining how a product is perceived by its competitors. It includes identifying the product's unique selling points (USPs) and communicating them effectively to the target market.
Marketing communications aim to create a consistent and persuasive message that effectively reaches the target market and encourages desired actions, such as making a purchase, subscribing to a service, or developing brand loyalty. It combines marketing elements, including advertising, public relations, direct marketing, sales promotion, and digital marketing, to achieve the desired outcomes.